MPO | Every team developing a new product sets out determined to design the best product possible, but the word “best” isn’t precise enough. Products are subject to business realities and constraints, often comprised of many attributes that can’t all be best. What “best” attribute or business objective should the team aim for? Best clinical effect or engineering function? Best human factors or design flexibility? Best cost of goods, project completion time, regulatory submission, or patent position?
These are often in conflict or even direct opposition.